Is Measuring ROI a Major Constraint to Use Social Media As a Marketing Tool?
August 30th, 2010
Despite social media’s overwhelming popularity as a major destination of Internet users, many marketers are still not sure whether this marketing can help them to achieve their targets or not. While recent studies have shown that up to 90 percent of consumers are using social media to make their purchasing decisions, it is still pointless and overhyped or too complicated to deal with for many marketing professionals. According to a survey by R2integrated, it is the lack of data to measure ROI that stands as biggest obstacle for implementing social media strategies.
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