Cutwater's Viral Ventures: What Works Online? (AdWeek.com)
July 27th, 2007
AdWeek.com - LOS ANGELES Quickly following its May debut, Ray-Ban's "Catch" became one of the most-popular sponsored viral videos. (It now has had about 11 million views globally, according to Los Angeles-based Feed Company.) The agency behind the video, Omnicom's Cutwater, is now hoping to discover what, exactly, made it successful by experimenting with the seeding of the sequel, "Bobbing for Glasses."
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