Design Interactif

AdWeek.com - NEW YORK When Microsoft released its much-awaited MSN Search to compete with category leader Google in early 2005, it did so with the kind of fanfare expected from its marketing machine: a wide-ranging TV, print, outdoor and online campaign, including Super Bowl spots, with an estimated budget of $150 million. Yet afterwards, Microsoft was left in a familiar position: distantly trailing Google, and even losing ground.

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